How to Apply


5 August 2017


ARTROOMS 2018 takes place at the iconic Melia White House Hotel near Regents Park in London, 20-22of January 2018. Over four days, we rent the entire first floor (76 rooms) and offer one room to an artist like you for free. What’s unique is that the intimate environment of the room completely transforms the way that people interact with your art, because the public can finally meet the person behind the work.

To apply, you need to register and pay a non-refundable application fee of £20.

Once, you have paid the fee, you will be able to log in and start your application.

We will ask information about yourself and your work, so have all materials ready!

What is required:

3 images of your works: these must not necessarily the ones you will bring at the fair as you may still be working on it, still we need to understand your artistic research so you are welcome to upload 3 images of previous works.

Contents: a short bio, statement, cv (solo and group exhibition), awards, publications, public collections… the more, the better!

Don’t worry if you can’t fill all fields, Artrooms welcome both emerging and up-and-coming artists from all media!

We only have 2 rules:

  1. Artists MUST be free from any exclusive representation contract with UK galleries.
  2. Artists MUST be able to attend the fair.

If selected, you will have the exhibition space for free. In return, we ask for 30% commission on sales.

All other expenses, such as travels, stay, shipment of the works are at the artist’s cost.

Shall you need  financial support, please consider a crowdfunding campaign, we will be glad to support you and let people know about you.


After working hard to build a collection of art, it’s time for you to get noticed. Here’s how ARTROOMS can help…

Build a Following

Your art will be shared multiple times across our social networks giving you the chance to grow your social following.


Entry into the People’s Choice Award

Automatic entry into our People’s Choice Award and visitors can vote on their favourite artist for automatic entry into the show.

Gallery Affiliation Programme

Your work will be shared with major UK and International Galleries through our Gallery Programme.



All applications are examined by the Selection Committee which includes top experts in the Arts industry. The Committee will select 70 artists.

The list of successful applicants will be published on our website on the 8th of September 2017.

Exhibition Spaces

24/30 sq mtr hotel rooms. There are also other exhibition spaces: Le Dame Art Gallery (inside the hotel) and select public areas within the hotel including the main lobby.


Artists are invited to transform the rooms into studios or create an installation and play with the space to highlight their work. You are allowed to do anything that is legal and non-permanent.



Rooms are approx 24 sq meters, with 4/5 spaces already prepared for hanging and several desks to display artwork.  The average size for paintings and photography is approx 70 x 120 cm, larger work can be displayed in the room but not hanged on walls. You cannot drill into the units. The Maintenance Team will help during the set up.

You are allowed to use as a display: desks, coffee tables, beds, bedside tables, sofas and all the room furniture. Just please be careful and protect the surfaces. If you need additional displays for sculptures, please consider to bring your own plinths.

Heavy or extra size works need to be approved by the organisers.


Each room has a TV than can be connected to a laptop or USB key


Please consider to bring your own projector and any other equipment (i.e. speakers, headphones, etc) you may need.