Fragment edMemory

claRa apaRicio yoldi

Year:

2013

Media:

Video Art

Size (cm):

- x - x -

London 2018

Other works

RAM_city (1000 screens)

claRa apaRicio yoldi

Year:

2014

Media:

Video Art

Size (cm):

- x - x -

London 2018

Iconosfera

claRa apaRicio yoldi

Year:

2015

Media:

Video Art

Size (cm):

- x - x -

London 2018

Biography

claRa was born in Madrid, Spain. Graduating in Art History from Universidad Complutense de Madrid, she moved to London, where she currently lives and works.
She studied Digital Film and Animation at the London Metropolitan University and Programming for Artists at Goldsmiths University.
Mixing video and animation with painting, found footage, digital collages and programming, she creates very personal pieces and visual poems.
She has recently received the Most Promising Video Artist Award in Madatac 07 - Contemporary Audio-Visual & New Media Arts Festival, Madrid, Spain.
Her pieces have been awarded in other international Video Art festivals such as FIVAC - Camagüey International Video Art Festival (Cuba) and BANG - Barcelona International Video Art Festival (Spain) and screened in galleries, museums and cultural spaces around the world.

Artist statement

I experiment with different media: mixing video and animation with painting, found footage, digital collages and programming.
My videos reflect on the importance of images in the construction of the collective imagination, the power of mass media and telecommunications, the marketing strategies and the brands and adverts ubiquity, interactivity and hyperlinks as an illusion of selection, the changes in contemporary culture with electronic distribution, the fragmentation of the narrative discourse, the information overload, surveillance control and the loss of privacy.