Artrooms Fair London today announced the launch of the VIP and private view signaling the start of Artrooms London for the fourth consecutive year.

Artrooms Fair London  is set to run from the 20th – 22nd January 2018 at the Melia White House, for the fourth consecutive year, hosted by the 4 star hotel in central London (Regent’s Park). Artrooms sees independent artists from all over the world exhibit their work in over 70 hotel rooms that have been transformed by each individual artist showcasing their work.

Artrooms is the first international contemporary art fair offering free exhibition space to independent artists.  The fair is redefining the art world by innovating the way artists, buyers and collectors meet.

Cristina Cellini Antonini (Co Founder / Director) commented: ”We’ve watched Artrooms grow since its launch in 2015 and we’re very proud of the platform we have created that allows independent artists the opportunity to network with some of the world’s leading collectors, curators and galleries. 

The first Artrooms fair started at the Meliá White House Hotel in London in 2015, since then hundreds of artists from all over the world have benefited from a program of free exhibitions working alongside emerging and established curators, meeting private collectors and gaining visibility from a global audience.

In 2016, the fair became immediately the largest event for independent artists in the UK, and one of the most talked about in the UK art’s calendar, receiving approx. 400 applications and showcasing more than 700 artworks in 4 days.

In 2017, the third edition, Artrooms received 785 applications from over 60 countries which has increased the quality of the art work selected showcasing not only emerging but also multi-awarded independent artists. For its 4th edition in January 2018, Artrooms received over 1100 applications. This edition will see each of the 70 selected artists from all over the world (+ 1 voted by the public) exhibit their work in a hotel room.